This project required extensive involvement from 21 artisan communities across Kenya. In total 1,200 people were directly trained, 1,900 people were directly involved in the production order, 95% of the beaders are women, and more than 2,500 people indirectly benefited from this order. Together, they produced 105,000 beaded tassels, showcasing the exceptional skills and dedication of local communities.

The production for this collection was 100% made in Kenya

61 % of the total artisans working on the order were women, 99% of the beaders were women

A total of 1,996 artisans worked on this order, producing 105,000 beaded tassels

30% of repurposed material

Artisan Groups: 21 artisan groups throughout Kenya involved in the production

Skills used: Beading, Engraving, Tube cleaning and cutting

Natural Materials

Community Engagement

Trackable Provenance

Reduced CO2

Barti Learto (Kalama Community – NRTT)

“My name is Barti Learto, a star beader from the Kalama Community in Samburu. For nearly a decade, beading has been my livelihood, giving me a steady income and the joy of creating intricate designs that celebrate our culture. When the opportunity to work on the CONAD order came, I was eager to contribute, knowing it would uplift my community.

At the time, I was heavily pregnant with twins, but I remained determined to do my part. In the midst of production, I went into labor, and the Tujikuze Ethical Fashion Initiative team ensured I was safely transported to the hospital, where I delivered two healthy boys. I named them Conad and Conrad to honor the project that had such a profound impact on my life. The income from the CONAD order not only covered my medical expenses but also gave me financial stability as I embraced motherhood. For me, this project is much more than just work—it represents hope and empowerment.”

Mary Njeri (Virtuous Artisan Limited)

“My journey with Virtuous Artisan Limited began in 2008 after the post-election violence uprooted my family and me from our home. Joining the group gave me more than just a fresh start—it was a chance to rediscover my strength and refine my beading skills. During the production of the CONAD order, I poured my heart into the work, completing over 600 tassels.

The process not only improved my craft but also gave me the opportunity to share my knowledge. Working closely with our supervisor, I mentored other women, guiding and inspiring them to realize their potential. For me and my family, the CONAD order was more than just a job—it was a lifeline. The income I earned allowed me to pay my daughter’s school fees, securing her education and a brighter future.”

Gumato Galgalo (TEFI)

"At just 24 years old, contributing to the CONAD order as a quality control expert was an exciting and transformative experience for me. Working on a large-scale order for an international brand came with its challenges, but it pushed me to grow in ways I never imagined. Collaborating with an expert team and meeting strict timelines sharpened my skills and gave me the confidence to see myself as a true artisan.

This project was a pivotal moment in my career, filled with valuable lessons and unforgettable memories that I will carry with me for years to come. The CONAD order was not just about professional growth—it also brought meaningful financial benefits. I used my earnings to support my personal upkeep and send part of the income back to my parents, a gesture that means a lot to me."

People first. Fair supply chain. Living wages. Dignified working conditions.

We carry out a Social Impact Report for every collection made in collaboration with the Ethical Fashion Initiative. Social workers are embedded in the communities in which we work, and closely monitor the implementation of our code of conduct. Extensive data is collected to carefully measure the impact of each order, to ensure that the work is positively impacting the lives of the artisans and that our projects are working towards the UN Sustainable Development Goals.